BLOOM DEPOT (USA) INC.
(BLOOM DEPOT)

PRIVACY POLICY

(Last updated March, 2006)

Bloom Depot respects your right to the privacy of the personal information you provide us on our web site. The following policy is intended to explain how your personal information will be treated as you make use of our site and its features. Personal information includes your name and e-mail addresses, click-through activity and any other personal information you may provide here. This policy may change from time to time, so please check back periodically.

Information We Collect
When you use Bloom Depot's web site, the following personal information may be collected from you:

• Your name, address, phone number, email address, credit card information, as well as from time to time, age, gender, special dates, and other information that may be pertinent to your particular order.

• We also collect information from our customers about the recipients to whom our products are being sent, including name, address and phone number. We do not use this information for any purpose other than to deliver the products that you order.

• The promotional codes, coupons and discounts that you use, as well as your purchases, and the contents of emails and phone calls that you make to Bloom Depot.

E-mail Alerts
If you have signed up for Bloom Depot's e-mail alert program, you will receive e-mail newsletters and announcements from us from time to time. Bloom Depot collects your e-mail address in order to distribute newsletters and announcements and does not share such information with other companies or partners. You can choose to unsubscribe from such newsletters and promotions at any time by following the unsubscribe instructions found in each e-mail or by contacting us at the addresses set out at the end of this Privacy Policy.

Surveys
Bloom Depot will from time to time conduct voluntary surveys of visitors to our web site to obtain users' opinions. Such information may be compiled and shared in the aggregate with the press and other third parties, but no personal details will be traceable or associated with specific individuals.

'Cookies'
Bloom Depot also uses cookies, which are small amounts of data sent to your computer by our web browser to identify you when you return to our site. This will improve your experience shopping on our web site and will assist us in filling all of your orders with accuracy.

Use of Personal Information
Bloom Depot may use the personal information we have collected from you for the following limited purposes:

• To process your orders and payment and to deliver the product you have ordered.

• To contact you should any problem arise with your order or should we need to discuss delivery details with you.

• To keep you informed about special promotions, discounts and offers that we feel may be of interest to you.

• To remind you of significant dates that you have informed us of.

• To provide a better overall experience when you visit our web site, by remembering your personal preferences, previous purchases and previous recipients to whom you have sent our products.

• To enhance the service provided to our customers by analyzing aggregated data.

Bloom Depot will not otherwise use or disclose your personal information without your consent except (a) as described in this privacy policy, or (b) as required by law, court order or as requested by other government or law enforcement authority.

Disclosure of Personal Information
Bloom Depot will not sell or rent your personal information to anyone. We will only disclose your personal information to third parties:

• Where you have specifically given us your consent to disclose your personal information for a designated purpose;

• Who are acting on our behalf as our agents, suppliers or service providers, solely to enable us to more efficiently provide you with our services and products. Such entities act under strict contractual controls, requiring them to maintain the confidentiality of all such personal information and to use such information solely for purposes related to the provision of Bloom Depot's services and the delivery of Bloom Depot's products;

• As required by law, including by an order of any court, institution or body with jurisdiction or authority to compel the production of information, or in order to protect or defend a legal interest; or

• In connection with a corporate re-organization, merger or amalgamation with another entity, or a sale of all or a substantial portion of the assets of Bloom Depot provided that the personal information disclosed continues to be used for the purposes permitted by this Privacy Policy by the entity acquiring the information.

Links to Other sites
Our web site may contain links to other sites on the Web. We cannot control and are not responsible for the privacy practices or content of such other web sites, or for the use of personal information that you provide to other web sites linked to Bloom Depot's web site.

Passwords
Access to the Bloom Depot web site is accomplished through the use of a member identification number and a password that will be issued to you on registration. Your password should be kept strictly confidential to prevent unauthorized use. You agree to notify Bloom Depot promptly of any unauthorized use of your password and you will remain liable for any use of Bloom Depot's web site until you notify Bloom Depot of the unauthorized use of your password. Bloom Depot will never share your password with any other party.

Security
The security of your personal information is important to us. Bloom Depot uses PayPal for all order processing. PayPal uses  the highest levels of Secure Sockets Layer (SSL) security, which protects your information by encrypting credit card information prior to transmission via the internet

Corrections
If you have questions, comments or suggestions about this Privacy Policy, or if you wish to make corrections to any of your personal information that we have collected, please contact one of our customer service representatives at customerservice[@]bloomdepot.com (copy the address into your email program and remove the square brackets) or at 1 888 BLOOM 06, or at one of the addresses set out below.

Changes to this Policy
Bloom Depot may from time to time change its Privacy Policy as new services and products are added or old ones changed. Changes will be effective when notice of such change is posted on our web site. Please check this Privacy Policy regularly for updates by checking the date of "Last Update" at the top of this document.

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